Monday, April 27, 2009

You'd think...

You'd think there would be a website or a product or database that matches the universe of animal-friendly companies with their financial performance. Doesnt' seem to exist.

I did find an excellent list of companies that are cruelty-free, however. The list seems to focus on consumers who choose to buy products from that company, rather than looking at it from the point of view of the investor. http://search.caringconsumer.com/.

I suppose you could take this list and use it as your investing universe, and then identify which are good investment opportunities. Problem is that the universe of companies that make consumer products is a small subset of the overall universe of companies.

It is a start, however.

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